and conditions



Terms and Conditions of Entry


Entry Guidelines

  • All photographs submitted must be taken on one or more of the following Meraas properties: Al Seef, Boxpark, City Walk, Kite Beach, La Mer, The Beach and The Outlet Village (each a “Meraas Property”).
  • All participants using a professional camera must follow the below to attain permission for using a camera on any of the Meraas Properties.
  • Participants must go to the Customer Service Desk located at the Meraas Property they wish to photograph and explain that they are participating in the 2018 Urban Pixels Photography Competition.
  • Fill out a short form and have that form signed by a Customer Service Officer. You will then carry that form with you as proof of permission. Form is valid for one day only.


  • Entry is free and open to everyone aged 13 years and above.
  • All photographs must be created in the duration of the competition.
  • All photographs must be respectful of UAE culture, laws and regulations.
  • All photographs must be shared on a public profile on Instagram using the hashtag #UrbanPixelsDXB and the hashtag of the Meraas Property they were shot on.
  • All entries must be submitted online by close of entries: 11:59pm on 10 May 2018.
  • Meraas owns the rights to all participating photos for 3 years.
  • Participants may submit multiple entries, so long as each entry differs significantly from others submitted by that individual.

If you have any questions or are having trouble submitting your entry online, please email customerservice@meraas.ae.


Entries will be judged by a qualified panel of judges who will evaluate each entry based on the following judging criteria:

  • Composition (15%)
  • Technical Skills (15%)
  • Originality (20%)
  • Creative use of asset/s within the photograph (50%)


Three winners will be chosen from each of the three categories and one winner from the People’s Choice award as follows:

  • 3 winners for the Year of Zayed category
    (1st place will win a Huawei Mate 10 Pro, 2nd place will win a GoPro Hero 6, 3rd place will win an ExoLens with Optics by ZEISSS)
  • 3 winners for the Street Food and Dining category
    (1st place will win a Huawei Mate 10 Pro, 2nd place will win a GoPro Hero 6, 3rd place will win an ExoLens with Optics by ZEISSS)
  • 3 winners for the Happiness category
    (1st place will win a Huawei Mate 10 Pro, 2nd place will win a GoPro Hero 6, 3rd place will win an ExoLens with Optics by ZEISSS)
  • 1 winner for the People’s Choice category
    (winner will receive Huawei Mate 10 Pro)

A selection of 10 other images will also be chosen to feature alongside the winning entries during an exhibition at La Mer from 13 – 23 May 2018.

A selection of images will also be displayed digitally from 23 May 2018 onwards.

Winners for each category will be contacted via Instagram and invited to the VIP opening of the exhibition on 13 May 2018 at La Mer. Please ensure that you monitor your Instagram accounts during this time.

The winners will be selected by the judges, except for the People’s Choice award, which will be determined by the number of likes received on Meraas social media platform(s).

Winners from each of the 3 categories and the People’s Choice award will each receive a prize.

The winners will be announced at the VIP opening on the 13 May 2018 at La Mer.

Join the movement


The Promotor is Meraas Retail LLC.The Promoter reserves the right to disqualify entries in the event of non-compliance with these conditions or if, in the opinion of the Promoter, an entrant has or is suspected of tampering with or interfering with any entry mechanism in any way.The Promoter's decision in relation to any aspect of entries submitted to Urban Pixels 2018 is final and binding on each person who enters. No correspondence will be entered into. No responsibility is accepted for late, lost or misdirected entries. To the extent permitted by law, neither the Promoter, nor any of its suppliers, shall be liable for any loss or damage whatsoever (including but not limited to direct or consequential loss) or personal injury suffered or sustained in connection with the prize(s) or the entrant’s participation in the Competition. The promoter accepts no responsibility for any tax liabilities that may arise from winning a prize. By submitting your contribution to the Promoter you give your consent for the Promoter to use your image in any way it may reasonably choose in any media throughout the world and on a free-of-charge basis. Any contributions you make may be moderated by the Promoter which means they may be reviewed, edited and/or removed without written warning. The Promoter reserves the right to remove any of your contributions if the Promoter believes that they do not comply with these conditions. You grant the Promoter the right to change or edit the materials in your contribution for operational and editorial reasons. The Promoter may also share your contribution with trusted third parties, for instance with the Promoter’s agencies or partners. Any copyright in your contribution will remain with you and this permission is not exclusive, so you can continue to use the material you contribute in any way, including allowing others to use it. You confirm that your contribution is your own original work, is not defamatory or unlawful and does not infringe anyone else's rights (including privacy rights) and that it complies with these conditions. You also confirm that your contribution is made in your personal (rather than business) capacity and that such contribution does not unfairly promote or further any business activities, and that it has not been contributed for commercial gain. You also confirm that you have the consent of anyone who is identifiable in your contribution or the consent of their parent/guardian if they are under 18. The Promoter may need to contact you for administrative or verification purposes in relation to your contribution, or in relation to particular projects. For full details of when and how we may contact you please see the Promoter's Terms of Use. A privacy policy is also available at: :

Please do not endanger yourself or others, take any unnecessary risks or break any laws when creating any content you may share with the Promoter. As part of your contribution, the Promoter may ask you to provide some personal information. Disclosure of this information shall be subject to terms set out in the Promoter's Terms of Use. All personal information held by the Promoter will be held in accordance with the terms of applicable laws. We normally show your name with your contribution, unless you request otherwise, but for operational reasons this is not always possible. If you do not want to grant the Promoter permission to use your contributions in accordance with these conditions, please do not share with or submit them to the Promoter.You hereby hold harmless, release, indemnify and discharge the Promoter and its assets, affiliates, subsidiaries, advertising agencies, agents and their employees, officers and representatives from all liability, claims, judgments, demands, controversies, agreements, damages, actions and causes of action whatsoever, arising out of or related in any way to the Competition or the conduct of the Competition and the acceptance and use, misuse, or possession of any prize awarded, whether in law or in equity, no matter what the cause or nature, and You further waive any claims that You may state or assert against the Promoter in association with the Competition or any of its associated activities, or in any way related to or resulting from the Competition even if such injury or claims results from or is caused by the negligence or gross negligence of the Promoter, in whole or in part. You further agree to indemnify and hold harmless the Promoter from any claim arising out of Your participation in the Competition including, without limitation, all claims brought or asserted by any third party as a result of any injury or loss that You or they may sustain in any way associated with Your participation in the Competition. If the Promoter, at its sole discretion, is of the opinion that You have breached any of these terms and conditions, the Promoter has the right to disqualify You from the Competition, and in such circumstances You must re-pay to the Promoter all costs undertaken by the Promoter in relation to Your Submission(s) and participation in the Competition and the awards ceremony, including but not limited to (if and to the extent applicable) any travel costs incurred by the Promoter, and re-pay the Competition prize money and return any trophies or certificates at Your own cost to the Promoter.To the extent permitted by applicable law, neither the Promoter, nor any of its suppliers or affiliated companies shall be liable for any loss or damage whatsoever, including without limitation: a) lost, late, misdirected, stolen, illegible or incomplete submissions; b) error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, submitted photo(s); c) problems, failures or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, email, players or browsers, on account of technical problems or traffic congestion on the Internet, at any website, or on account of any combination of the foregoing; d) tax liabilities that may arise from winning a prize; e) incorrect or inaccurate information, caused by any of the equipment or programming associated with or utilized in the Competition or by any technical or human error which may occur in the processing of the Photos and/or the Submissions; and/or f) injury or damage to any Participant or to any computer related to, resulting from or in connection with the Competition.If, for any reason, the Competition is not capable of being conducted as anticipated, due to computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Promoter, which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Competition, the Promoter reserves the right at its sole discretion to cancel, terminate, modify or suspend the Competition as deemed appropriate, disqualify any Participant, and/or select winners from all eligible Photos submitted prior to the termination, cancellation, modification or suspension. The Promoter reserves the right to correct any typo-graphical, printing, computer programming or operating errors at any time.GOVERNING LAW The Competition, your submission(s) and these terms and conditions shall be governed by and construed in accordance with the laws of the Emirate of Dubai and the applicable federal laws of the United Arab Emirates, and any aspects or disputes arising out of or in connection with the Competition and/or your submission(s) will be subject to the exclusive jurisdiction of the Dubai courts.