How it works

Capture the moment at any of our destinations and share it with
#UrbanPixelsDXB to win. The competition is open to everyone.
Winning entries will be chosen based on how they reflect the
vibrancy of life in one of the most modern and cosmopolitan cities on
Earth—specifically at any Meraas destination—including our newest two additions,
La Mer and Al Seef. Winners will receive exciting prizes and have their images
exhibited at La Mer, where they’ll be seen by thousands of people across the city.



Urban Pixels is an amateur photography competition by Meraas, open to all UAE residents. To be eligible, you will need to meet the below criteria:
  • Photos must be taken between 19 April and 10 May,
    2018 at a Meraas destination including:
    Al Seef, Boxpark, City Walk, Kite Beach, La Mer, The Beach,
    and The Outlet Village.
  • Images should be posted on Instagram using the hashtag #UrbanPixelsDXB
    with the hashtag of the Meraas destination it’s taken at (e.g., #lamerdubai at La Mer).
  • If your image contains images of people, you’ll also need their permission to post the photo.
  • Keep your profile public so we can spot your entries.